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	<title>The Madison Company</title>
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	<link>http://www.themadisoncompany.com</link>
	<description>The Madison Company is in the business of improving the quality and longevity of life. That’s all we do.</description>
	<lastBuildDate>Sat, 16 Jul 2011 14:46:49 +0000</lastBuildDate>
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		<title>Krisda™ Natural Soda</title>
		<link>http://www.themadisoncompany.com/krisda-natural-soda/</link>
		<comments>http://www.themadisoncompany.com/krisda-natural-soda/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 16:08:00 +0000</pubDate>
		<dc:creator>TMC</dc:creator>
				<category><![CDATA[Krisda]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Natural Soda]]></category>

		<guid isPermaLink="false">http://www.themadisoncompany.com/?p=257</guid>
		<description><![CDATA[Taste the freedom! No longer do you have to choose between harmful diet sodas with controversial artificial ingredients or fattening high-calorie sugared sodas that promote tooth decay and diabetes.

Web Address: <a href="http://www.krisdasoda.com" target="_blank">www.krisdasoda.com</a>]]></description>
			<content:encoded><![CDATA[<h3>Introducing KRISDA Natural Soda, The Soda that&#8217;s Good for You!</h3>
<p>Taste the freedom! No longer do you have to choose between harmful diet sodas with controversial artificial ingredients or fattening high-calorie sugared sodas that promote tooth decay and diabetes.<span id="more-257"></span> Drinking Krisda Natural Soda allows you to enjoy a sweet, refreshing and delicious carbonated beverage while promoting good health with essential vitamins. We are proud to offer you a soda with the following benefits:</p>
<ul>
<li>No sugar</li>
<li>Zero calories</li>
<li>No artificial sweeteners</li>
<li>Sweetened with natural Krisda brand stevia</li>
<li>Vitamins A, C and E for good health</li>
<li>All natural flavours &amp; natural colour</li>
</ul>
<h3>Krisda Sweetener</h3>
<p>If it isn&#8217;t Krisda Natural Soda&#8230; it doesn&#8217;t contain Krisda sweetener. Krisda Natural Soda is made exclusively with Krisda brand premium natural stevia sweetener. Made in Canada, Krisda contains only premium ingredients to ensure its purity, optimal sweetness and refreshing taste. Krisda brand stevia is the leading stevia sweetener in Canada and has been since long before most North American&#8217;s had heard of stevia. Through years of research and experience we have proudly developed what we believe is the best stevia sweetener in the world. Learn more about Krisda here.</p>
<h3>Vitamins</h3>
<p>In our modern society, many of the foods we eat have become increasingly devoid of vitamins. This is a problem because we are denying our body of essential vitamins that we should be getting with every eating or drinking occasion throughout the day. By enriching our bodies with vitamins, we reduce the effects of illness and disease. This is particularly important in our advanced society where we are becoming busier, more stressed and increasingly sleep deprived. Yet as members of our advanced society, we have come to enjoy and demand great tasting food that not only feeds the body but also the soul. Krisda Natural Soda frees you to enjoy a great tasting and refreshing beverage while enriching your body with essential vitamins.</p>
<ul>
<li>Benefits of Vitamin A: Vitamin A is a factor in the maintenance of good health. It helps to maintain eyesight, skin membranes and immune function. It helps in the development and maintenance of night vision. Vitamin A also helps in the development and maintenance of bones and teeth.</li>
<li>Benefits of Vitamin C: Vitamin C is a factor in the maintenance of good health. It helps the body to metabolize fats and proteins. Vitamin C helps in the development and maintenance of bones, cartilage, teeth and gums. It also helps in connective tissue formation and in healing wounds. Vitamin C is an antioxidant for the maintenance of good health.</li>
<li>Benefits of Vitamin E: Vitamin E is an antioxidant for the maintenance of good health</li>
</ul>
<p>To learn more about Krisda Natural Soda, please visit <a title="Krisda Natural Soda" href="http://www.krisdasoda.com">www.krisdasoda.com</a></p>
<div>
<dl id="attachment_131"><img title="Krisda Natural Soda" src="http://www.themadisoncompany.com/wp-content/uploads/2011/04/kns.jpg" alt="Krisda Natural Soda" width="494" height="244" /> Krisda Natural Soda</dl>
</div>
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		<title>Krisda in NOW Magazine</title>
		<link>http://www.themadisoncompany.com/krisda-in-now-magazine/</link>
		<comments>http://www.themadisoncompany.com/krisda-in-now-magazine/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 02:48:08 +0000</pubDate>
		<dc:creator>TMC</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Krisda]]></category>
		<category><![CDATA[NOW Magazine]]></category>

		<guid isPermaLink="false">http://www.themadisoncompany.com/?p=199</guid>
		<description><![CDATA[Our Winter/Spring 2010 NOW magazine advertisements:  ]]></description>
			<content:encoded><![CDATA[<p>Our Winter/Spring 2010 NOW magazine advertisements:</p>
<p><a class="lightbox" title="Krisda - NOW Magazine 02/25/10" href="http://www.themadisoncompany.com/wp-content/uploads/2010/03/TheMadisonCompany_02-25-10.jpg"><img src="http://www.themadisoncompany.com/wp-content/uploads/2010/03/TheMadisonCompany_02-25-10-150x150.jpg" alt="Krisda - NOW Magazine 02/25/10" /></a> <a class="lightbox" title="Krisda - NOW Magazine 03/18/10" href="http://www.themadisoncompany.com/wp-content/uploads/2010/03/TheMadisonCompany_03-18-10.jpg"><img src="http://www.themadisoncompany.com/wp-content/uploads/2010/03/TheMadisonCompany_03-18-10-150x150.jpg" alt="Krisda - NOW Magazine 03/18/10" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Privacy Policy</title>
		<link>http://www.themadisoncompany.com/privacy-policy/</link>
		<comments>http://www.themadisoncompany.com/privacy-policy/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 15:21:08 +0000</pubDate>
		<dc:creator>TMC</dc:creator>
				<category><![CDATA[Privacy Policy]]></category>

		<guid isPermaLink="false">http://www.themadisoncompany.com/?p=163</guid>
		<description><![CDATA[Updated July 13, 2011. Welcome. At The Madison Company Limited, Group Krisda-Stevia of Canada and The Krisda Beverage Company Inc, (our Companies) your privacy is important to us. This Privacy Policy explains how our Companies (“we, “ “us,” and “our”) protect your privacy when you visit our websites (our &#8220;Site(s)&#8221;). This Privacy Policy describes what [...]]]></description>
			<content:encoded><![CDATA[<p><em>Updated July 13, 2011.</em></p>
<p>Welcome.  At The Madison Company Limited, Group Krisda-Stevia of Canada and The Krisda Beverage Company Inc, (our Companies) your privacy is important to us. This Privacy Policy explains how our Companies (“we, “ “us,” and “our”) protect your privacy when you visit our websites (our &#8220;Site(s)&#8221;). This Privacy Policy describes what types of information we gather and track when you use our Sites, how this information is used and with whom it is shared.</p>
<h3>Scope of This Privacy Policy</h3>
<p>This Privacy Policy covers the &#8220;Personal Information&#8221; we collect through our Sites. &#8220;Personal Information&#8221; is information that identifies you personally, either alone or in combination with other information available to us. Examples of Personal Information include your name, address, email address, credit card information, image and the information you provide when you use one of our Sites to create an account or a personal profile.</p>
<h3>Your Consent</h3>
<p>Please take a few minutes to review this Privacy Policy. By accessing or using one of our Sites you are consenting to the collection, use and disclosure of your Personal Information as set forth in this Privacy Policy.</p>
<p>IF YOU DO NOT CONSENT TO THE COLLECTION, USE AND DISCLOSURE OF YOUR PERSONAL INFORMATION AS SET FORTH IN THIS PRIVACY POLICY, PLEASE EXIT AND DO NOT USE THIS SITE.</p>
<h3>What Personal Information Do We Collect Through Our Sites</h3>
<p><em>Information You Provide.</em> We collect the Personal Information you knowingly provide (using your mouse and keyboard, cellular or mobile phones) when you use our Sites. The information we collect depends on how you use our Sites. For example, if you sign up to receive email communications from us, we collect your email address and any related information you provide. If you communicate with us using the &#8220;Contact Us&#8221; feature, we collect the information you provide when you complete the &#8220;Contact Us&#8221; form.</p>
<p><em>Supplemental Information.</em> From time to time, we may supplement the information you give us with information from other sources, such as information validating your address or information based on your zip code. We may also supplement the information you give us with information we collect from you through other sites or other channels owned by our Companies.</p>
<p><em>Information Sent to Us by Your Web Browser.</em> We collect information that is sent to us automatically by your Web browser. This information typically includes the IP address of your internet service provider, the name and version of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit. Please check your browser if you want to learn what information your browser sends or how to change your settings. This information does not identify you personally. Generally, we use this information to improve our Sites and make them more compatible with the technology used by our visitors. In most cases, we do not link the information sent by your browser to information that identifies you personally. We do, however, review our server logs – which contain visitors&#8217; IP addresses &#8212; for security purposes, such as detecting intrusions into our network. If we suspect criminal activity, we may share our server logs with the appropriate investigative authorities who could use that information to trace and identify individuals.</p>
<h3>How We Use Personal Information</h3>
<p>Generally. We use the Personal Information we collect through our Sites:</p>
<p>•	to provide the products, information and services you request;</p>
<p>•	for security, credit or fraud prevention purposes;</p>
<p>•	to provide you with effective customer service;</p>
<p>•	to provide you with a personalized experience when you use our Sites;</p>
<p>•	to contact you with special offers and other information we believe will be of interest to you (but only with your permission);</p>
<p>•	to contact you with information and notices related to your use of our Sites;</p>
<p>•	to invite you to participate in surveys and provide feedback to us;</p>
<p>•	to better understand your needs and interests;</p>
<p>•	to improve the content, functionality and usability of our Sites; and</p>
<p>•	to improve our products and services</p>
<h3>How Do You Share My Personal Information</h3>
<p>Any and all of the information collected on this site will be kept strictly confidential and will not be sold, reused, rented, disclosed, or otherwise distributed.</p>
<h3>Governing Law</h3>
<p>This Privacy Policy is governed under the laws of Canada and The United States of America without regard to its conflicts of law provisions.</p>
<h3>Questions Concerning Our Privacy Practices</h3>
<p>If you have questions about this Privacy Policy or our privacy practices:</p>
<p>Send an e-mail to info@themadisoncompany.com and write &#8220;Privacy&#8221; in the subject line.</p>
<p>Write to us at</p>
<p>The Madison Company Limited<br />
44B Dufflaw Road<br />
Toronto, Ontario<br />
M6A 2W1<br />
Attn: Legal Dept.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Welcome to The Madison Company</title>
		<link>http://www.themadisoncompany.com/new-site/</link>
		<comments>http://www.themadisoncompany.com/new-site/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 21:16:07 +0000</pubDate>
		<dc:creator>TMC</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[kerplunk]]></category>
		<category><![CDATA[Krisda]]></category>
		<category><![CDATA[Puredent]]></category>

		<guid isPermaLink="false">http://75.125.62.11/~themadi1/?p=36</guid>
		<description><![CDATA[Welcome everyone. As we try our best to bring you the best products on earth, we will also try to maintain an equally great web presence for you. Please keep visiting our parent site (this site) as well as all of our great brand sites. Feel free to post your PUBLIC questions here and we&#8217;ll [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome everyone. As we try our best to bring you the best products on earth, we will also try to maintain an equally great web presence for you. Please keep visiting our parent site (this site) as well as all of our great brand sites. Feel free to post your PUBLIC questions here and we&#8217;ll post a reply soon after.</p>
<p>If you wish to personally contact us, please click <a href="http://www.themadisoncompany.com/contact/">here</a>.</p>
<p>We here at TMC wish you a happy and prosperous 2010!</p>
]]></content:encoded>
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		<title>Krisda™ Premium Stevia Extract</title>
		<link>http://www.themadisoncompany.com/krisda-premium-stevia-extract/</link>
		<comments>http://www.themadisoncompany.com/krisda-premium-stevia-extract/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 04:04:42 +0000</pubDate>
		<dc:creator>TMC</dc:creator>
				<category><![CDATA[Krisda]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.themadisoncompany.com/?p=126</guid>
		<description><![CDATA[KRISDA Premium Stevia extract is a healthy alternative to sugar and artificial sweeteners. Made from the highest quality Stevia and optimized to perfection, we are delighted to offer the best tasting natural, sugar-free sweetener on the market.



Web Address: <a href="http://www.krisda.ca" target="_blank">www.krisda.ca</a>]]></description>
			<content:encoded><![CDATA[<h3>Introducing KRISDA Premium Stevia Extract</h3>
<p>KRISDA Premium Stevia extract is a healthy alternative to sugar and artificial sweeteners. Made from the highest quality Stevia and optimized to perfection, we are delighted to offer the best tasting natural, sugar-free sweetener on the market.<span id="more-126"></span>Location, location, location! KRISDA Premium Stevia is sourced from the finest Stevia plantations around the world. Here, optimal rainfall, altitude, soil conditions and sun make a truly excellent tasting product.</p>
<p>KRISDA Premium Stevia Extract is unique because it contains only natural, high-end ingredients. KRISDA is made with rebaudioside which is extracted from the Stevia leaf using traditional methods passed down from generation to generation. Rebaudioside is the best tasting component of the Stevia leaf with no lingering aftertaste. Unlike mass produced Stevia sweeteners, Krisda Premium Stevia is not chemically or genetically modified.</p>
<p>Another benefit of KRISDA is all-natura fiber in the form of inulin (chicory root extract). This natural vegetable fiber supports good health and keeps the digestive system running smoothly. Fiber has also been shown to lower blood cholesterol levels, thereby reducing the risk for heart disease. In addition, fiber can help to manage blood sugar, and maintain healthy body weight by reducing hunger and helping you feel satisfied.You will not find inulin in mass produced Stevia sweeteners because it is expensive.</p>
<p>Use KRISDA to sweeten your coffee and tea, sprinkle it on your cereal, add to fresh lemonade, or make baking delicious and healthy by replacing sugar with KRISDA.</p>
<p>We are confident you will agree KRISDA is the right choice for making foods delicious and healthy. Please visit our Stevia recipes page for some delicious and healthy Stevia baking recipes.</p>
<p>Made from pure, naturally sourced ingredients, KRISDA Premium Stevia is available in a 50g and 100g format:</p>
<p>1g packets x 100 per box</p>
<p>The packets contain 1g of ready-to-use KRISDA Premium Stevia extract. Each packet is sealed in airtight, moisture resistant packaging. Unlike traditional paper packets, KRISDA packaging ensures that freshness, quality and taste are locked into every packet.</p>
<p>To learn more about KRISDA Premium Stevia extract, please visit <a title="KRISDA Premium Stevia Extract" href="http://www.krisda.ca" target="_blank">www.krisda.ca</a></p>
<div id="attachment_131" class="wp-caption alignnone" style="width: 504px"><img class="size-full wp-image-131" title="Krisda Premium Stevia Extract" src="http://www.themadisoncompany.com/wp-content/uploads/2010/08/Krisda_Box.jpg" alt="Krisda Premium Stevia Extract" width="494" height="244" /><p class="wp-caption-text">Krisda Premium Stevia Extract</p></div>
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		</item>
		<item>
		<title>Puredent™ Premium Sugarfree Chewing Gum</title>
		<link>http://www.themadisoncompany.com/puredent-premium-sugarfree-chewing-gum/</link>
		<comments>http://www.themadisoncompany.com/puredent-premium-sugarfree-chewing-gum/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 04:03:21 +0000</pubDate>
		<dc:creator>TMC</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Puredent]]></category>

		<guid isPermaLink="false">http://75.125.62.11/~themadi1/?p=13</guid>
		<description><![CDATA[Puredent is an all-natural, sugarfree chewing gum made with the powerful, breath-freshening extract of Magnolia bark. It contains no artificial sweeteners, no preservatives and no artificial flavors.
 
Web Address: <a href="http://www.puredentgum.com" target="_blank">www.puredentgum.com</a>]]></description>
			<content:encoded><![CDATA[<p>Puredent is an all-natural, sugarfree chewing gum made with the powerful, breath-freshening extract of Magnolia bark. It contains no artificial sweeteners, no preservatives and no artificial flavors.<span id="more-13"></span>To learn more about Puredent, please visit <a title="Puredent Premium Sugarfree Chewing Gum" href="http://www.puredentgum.com" target="_blank">www.puredentgum.com</a>.</p>
<p><img class="size-full wp-image-64 alignnone" title="Puredent Premium Sugarfree Chewing Gum" src="http://www.themadisoncompany.com/wp-content/uploads/2010/01/puredent_premium_sugarfree_chewing_gum.jpg" alt="Puredent Premium Sugarfree Chewing Gum" /></p>
]]></content:encoded>
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		<item>
		<title>kerplunk™ Stainless Steel Hydration</title>
		<link>http://www.themadisoncompany.com/kerplunk-stainless-steel-hydration/</link>
		<comments>http://www.themadisoncompany.com/kerplunk-stainless-steel-hydration/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 04:01:49 +0000</pubDate>
		<dc:creator>TMC</dc:creator>
				<category><![CDATA[kerplunk]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://75.125.62.11/~themadi1/?p=16</guid>
		<description><![CDATA[kerplunk stainless steel hydration products are the healthy alternative to plastic and aluminium.
 
Web Address: <a href="http://www.kerplunkbottles.com" target="_blank">www.kerplunkbottles.com</a>]]></description>
			<content:encoded><![CDATA[<p>kerplunk stainless steel hydration products are the healthy alternative to plastic and aluminium.</p>
<p>Designed with style and durability in mind, kerplunk brand water bottles are available across North America and Europe. kerplunk bottles are 100% stainless steel and printed with lead-free paint. Made from high-grade stainless steel preferred by high-end food service hardware manufacturers and surgical equipment suppliers, kerplunk bottles are highly resistant to corrosion. Extremely durable yet made with a light weight gauge for ease of portability, kerplunk bottles are designed to last.<span id="more-16"></span>To learn more about kerplunk Stainless Steel Hydration, please visit <a title="kerplunk Stainless Steel Hydration" href="http://www.kerplunkbottles.com" target="_blank">www.kerplunkbottles.com</a>.</p>
<div id="attachment_62" class="wp-caption alignnone" style="width: 504px"><img class="size-full wp-image-62" title="kerplunk Stainless Steel Hydration" src="http://www.themadisoncompany.com/wp-content/uploads/2010/01/kerplunk_stainless_steel_water_bottles-.jpg" alt="kerplunk Stainless Steel Hydration" width="494" height="244" /><p class="wp-caption-text">kerplunk Stainless Steel Hydration</p></div>
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